Beond Signs MoU With Saudi Air Connectivity Program to Launch All‑Premium Red Sea Routes This Winter

Premium leisure airline beOnd has signed a Memorandum of Understanding (MoU) with Saudi Arabia’s Air Connectivity Program (ACP) to expand direct all‑premium flights to Red Sea Global, marking a major step in the development of luxury tourism access to the Kingdom’s flagship Red Sea destination.

The agreement, announced during the Farnborough International Airshow 2026, outlines plans for beOnd to operate nonstop all‑premium services from London, Paris, Milan, Munich and Zurich to Red Sea International Airport (RSI) beginning winter 2026–27.

Under the MoU, ACP and beOnd will jointly explore route development, market readiness, and premium‑travel demand across Europe. The initiative aligns with Saudi Vision 2030, which aims to position the Red Sea region as a world‑leading luxury tourism hub.

ACP CEO Ali Rajab said the partnership reflects the Kingdom’s strategy to attract high‑value tourism through enhanced air connectivity. “beOnd’s all‑premium model fits perfectly with Red Sea Global’s vision of delivering exceptional guest experiences,” he said.

Red Sea Global CEO John Pagano welcomed the expansion, noting strong performance from beOnd’s earlier Milan–RSI launch. “Direct premium access from Europe is essential for the next phase of Red Sea development,” he said.

beOnd CEO Tero Taskila said the airline is committed to supporting Saudi Arabia’s tourism ambitions. “Our all‑premium service offers a unique travel experience, and connecting Europe’s major cities directly to Red Sea Global is a natural next step,” he said.

The new routes are expected to boost inbound luxury tourism and strengthen Red Sea International Airport’s position as a key gateway for high‑end travellers.