ATR’s First All Business Class ATR 72‑600 Lands in Kuala Lumpur, Ushering in a New Standard for Regional Luxury Travel

The world’s first ATR 72‑600 fitted with the ATR HighLine “All‑Business Class” cabin has arrived in Kuala Lumpur, marking a major milestone for both ATR and Berjaya Air. The aircraft’s new premium configuration received certification from EASA and the Malaysian authorities earlier this month, confirming its readiness for commercial operations and setting the stage for a new era in high‑end regional flying.

This delivery is a dual breakthrough for Berjaya Air. It is the airline’s first ATR 72‑600, and it positions the carrier as the launch operator for ATR’s HighLine cabin collection. The move signals Berjaya Air’s ambition to redefine regional travel by offering a boutique, semi‑private experience on one of the world’s most efficient turboprop platforms.

Inside, the aircraft features a fully bespoke 26‑seat all‑business class cabin, arranged in a spacious 1‑by‑1 layout that ensures every passenger enjoys direct aisle access and clear views through multiple windows. The cabin is anchored by Geven’s handcrafted ETEREA seats, the widest ever installed on an ATR, offering generous personal space, refined side consoles, and integrated stowage designed for comfort on short and medium‑haul routes.

One of the most distinctive elements of the HighLine interior is its executive‑style ceiling, created by replacing traditional overhead bins with sleek valence panels. This design floods the cabin with natural light and creates a sense of openness comparable to that of large private aircraft, while maintaining the ATR 72‑600’s hallmark fuel efficiency.

The arrival of this aircraft marks a significant step forward for regional premium travel, blending private‑jet‑like comfort with the sustainability and economics of turboprop operations. For ATR and Berjaya Air, it represents the beginning of a new chapter one where regional flights deliver both exclusivity and efficiency.